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Using Twitter for Business-InboxQ Adds New Features, Makes it Easier for Businesses to Engage Customers on Twitter

Lead-Generating Q&A Tool Adds Campaign Configurator and Makes Platform Available on Web

InboxQ, an innovative web service that mines Twitter for sales leads, today released a major product update designed to help a wider range of businesses take advantage of its powerful platform. The addition of a web-based version of its software and an automatic campaign configurator makes it easier for business owners to get started using the customer acquisition tool, and produces better results in even less time.

Founded in 2009, InboxQ is a free service that mines for real, “answerable” questions on Twitter using keywords and other targeted criteria related to a specific business, product or interest. InboxQ offers businesses a new, improved way to communicate on Twitter by alerting them to opportunities where they can use their expertise to help solve problems and build relationships with potential customers.

Web-Based Application
Originally available solely as a browser plugin on Chrome and Firefox, InboxQ has released a new web application at www.inboxq.com. Now, users who aren’t comfortable with browser extensions, or who just want to try out the tool without downloading anything, can quickly launch a targeted “campaign” right from the InboxQ website and immediately see high quality, relevant questions they can start answering right away. Users will not only be able to get all the value of InboxQ via the web, but can also use the web app and extension interchangeably, as all data and campaigns will sync across both.

Campaign Configurator
InboxQ is also introducing a new, automated feature that takes the guesswork out of creating an effective campaign to find customers asking questions users care about on Twitter. The “Campaign Configurator” allows users to simply enter a few keywords that are indicative of the topics they are interested in, and those keywords are automatically expanded into thousands of “long tail” phrases related to that topic even if those phrases don’t explicitly contain the original keyword. At the same time, phrases that include the original keywords but aren’t related to the targeted topics are excluded which decreases the likelihood of irrelevant questions being matched.  The Campaign Configurator greatly decreases the time it takes to create a campaign while increasing the quality and amount of questions received.

“We wanted to make sure that every business can get value from InboxQ without having to become experts on keyword targeting,” said Joe Fahrner, InboxQ Co-Founder and CEO. “We created the Campaign Configurator so that professionals don’t have to spend a lot of time or brain power coming up with the right keywords and phrases to create successful InboxQ campaigns. This new feature makes it easy for professionals of all types to jump right in and get great questions they can answer for their business.”

For more information about InboxQ, visit www.inboxq.com.

About InboxQ
InboxQ was founded by Joe Fahrner and Jason Konrad in 2009 after realizing there were lots of questions being asked by people on Twitter, but few were receiving useful answers. In fact, most Tweeted questions go completely unanswered. We also saw that lots of businesses were having a hard time finding ways to engage with Twitter users. Most available solutions are limited to basic keyword searches which return lots of unrelated Tweets or false positives.
InboxQ solve both of these problems. We help increase the likelihood that askers will get great answers to their questions. At the same time, we alert businesses to compelling engagement opportunities where they can use their expertise to help solve a problem and potentially win new customers.
InboxQ is powered by a small, hyper-productive team based in San Francisco that likes to use really complex technology to build very simple products that solve real problems.

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